Abilities Used
Brand Solutions
Project Role
Brand Designer
Client
Sonnenblume Studios
Industry
Photography
Inspiration
Tranquil + Earthy
Color Palette
Sonnenblume, German for "sunflower"
Not only is Sonnenblume rooted in heritage, but the passed-down act of photography and the love of nature began this business. Gabby Goc, the owner of Sonnenblume, sought a refresh on the company’s already present brand. She envisioned a new brand that spoke to the true nature of her family-run business, while making it more professional and noteworthy.
The visual identity features a wreath with water-colored flowers that are local to Nebraska. The central point across all logo versions is the sunflower and it's rich yellow color. The authenticity of the brand is shown through the hand-drawn flowers and script typeface.
DELIVERABLES
• Visual Identity
• Color Palette
• Design system (graphics, typography, trademarks)
• Color palette
• Illustration
brand
visual identity
branDNA
