Abilities Used
Brand Solutions, Creative Services
Project Role
Brand Designer
Client
NexGen Contracting
Industry
Business + Industrial
Inspiration
Strong + Bold
Color Palette
Handy-Man Services
NexGen Contracting offers services for basic maintenance on various businesses or homes, large-scale construction, and minor renovation projects. They are the handymen of all handymen.
Seeking a modern take on a relatively dated construction brand, NexGen Contracting had a vision with no means to bring it to life. They requested hi-vis, neon green within their brand to mimic the protective vests they wear. By incorporating the easily discernible pop color, it lead to a spark of ideas for their workmark. The whitespace between the “e” and “x” resemble a sideways view of a house, which calls back to the services they offer at NexGen.
DELIVERABLES
• Brand Identity
• Design system (graphics, typography)
• Color palette
• SWAG
• Print Design
• Promotional Items
brand
visual identity
before
after
brand
deliverables
