Kalm Energy

Alternative Thinking + Action

KALM Energy is a compressed and liquefied natural gas company, dedicated to providing sales and services, as well as the transportation for industrial-end users. Liquefied Natural Gas (LNG) is a safe and reliable fuel source for companies seeking an alternative for volatile propane and fuel oil. The reason why LNG is so detrimental for the future of fuel sources is that it is non-toxic, non-corrosive, safe and very easy to store or transport once cooled down to liquid form. They provide services for those seeking the ability to operate on natural gas, without the need to connect to a pipeline.

Companies like KALM have the ability to positively impact the world, which makes their brand even more special. At first, digesting the ins and outs of LNG is a headspin if you are not familiar. After realizing the full impact that this service (and in turn this company) provides, you can fully grasp their importance in the economy, ecosystem, and more.

DELIVERABLES

KALM wanted a crisp and modern-feel to their already stable company, but wished to steer clear of a corporate and stale brand. Their unique positioning, global services, and expansive benefits created a solid foundation to build a brand identity. The two ideas that brought their logo home were the concept of energy efficiency and universal need. As seen in the logo, a globe is contorted into the shape of a gas-like element – resulting in a highly-recognizable trademark.

• Visual Identity
• Design System
• Stationery + Collateral
• Product Design
• DNS Management