ENVEE PROMOTIONS

the moment you crave. the music you feel.

Details

Envee Promotions is a Nebraska-based company, who brings sought after artist’s to the Midlands. Their desire is to transform the Midwest into a mecca for rising music and events. I was able to get my hands on this project from the very start… before it was even named! We steered clear of corny Nebraska names (pun-intended) in case the mission of being solely Nebraska-based changed in the future. After stating a target market and identifying goals for the company we then progressed to the nomenclature of the brand. Our research and brainstorming directed us to focus on the brand’s characteristics as a pinpoint. We wanted the brand to embody a timeless, yet trendy of the times look and feel. What would seem like a hard task, came rather fast to light.

We brainstormed words and symbols that resembled the crave people have for music and their utter fascination and adoration with artists. The idea that people will do almost anything for music made us think of A) the strong wave of envy that overcomes people who are not attending a concert, as well as B) how they willingly obsess over musicians like Gods. This blossomed into the trendy name “ENVEE” and a (Royal) crown to represent it. What better way to reach a new-age demographic than to have the brand embody a crown, with which they are able to dote like royalty? Making the brand high-class, but obtainable is what Envee Promotions is all about.