COEUR

Details

An Omaha-based company, Coeur (meaning “heart” in French) focuses on providing quality care and hope to individuals and families. Every therapist at Coeur uses specialized therapeutic treatments, unique to each individual. The issue: overshadowed brand. They were seeking a fresh look to embody their values and strengths, which they also instill in their clients. Wanting to stand by their Celtic “Five fold” symbol, I sought out more simplistic ideas resembling their current vision. Their philosophy is to integrate care into each individual’s life by searching for the true cause of their struggle. The layers of aid and counseling that are apart Coeur’s process are reflected within their new brand. It symbolizes the bridge between life and all the events that take place. The cool bluish-green in their color palette is a more modern take on the traditional Celtic green, while the orange represents the “light at the end of the tunnel” that their clients experience during treatment.