BRZ

To rise above

Details

BRZ, an athletic apparel company, was in search of a look and feel that aligns with their voice. To complement the brands unique and confident values, I created a logo and trademark that speak volumes about their character. The resemblance of wings in flight derive from the meaning of “BRZ” in its native tongue, which translates to “rising above” or “to elevate”. The name is a combination of Kurdish values and American hobbies. I in turn craft the slogan “Built to Elevate”, calling to the athletic side of the company. BRZ not only intends to rises above the competition, but they also are hoping to reach other places of the world and bring people together through the simple love of fitness.